Assess foreign opportunities in the light of your firm’s capabilities, the market’s conditions and what you have learned from earlier entries. The study suggests that labels based on how quickly a company first expanded abroad miss how firms and opportunities change over time. For executives, this offers a way to question assumptions about which markets to enter and when, rather than treating early international growth as the model for every business.
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Olli Kuivalainen
This summary was produced with the help of AI. The content has been reviewed and approved by LUT University Communications and the researcher behind the publication.
